On the other hand, detailed renditions of microscopic bacteria, high-resolution images of outer space, or dramatic photos of science in action can easily attract your audience's attention. Icons and symbols aren't particularly visually stunning on their own, so they might not be the best bet for social media images. If you're bringing science into social media, it's likely you have a cause, an event, or a development to support. Many people trust science and scientists implicitly, while some others consider the science field a politically loaded concept. People respond to science differently, and your audience can include diverse perspectives. Science images can be great for social media posts. Not all doctors are dermatologists, but they all typically wear lab coats at one time or another - you can use a general image to suggest a more specific one without being inauthentic. If you're not sure which images specifically align with your topic, spend your time exploring more general images. If readers think you're being inauthentic with your use of science images, then they can quickly come to distrust your messaging. Misalignments can look like vague appeals to scientific expertise, and this can have the opposite effect. Be sure that the images you choose align accurately with your topic.

We generally trust scientific experts, so intoning that expertise by featuring the laboratories, equipment, and discoveries of the experts will bring that same trust to your project. Using science images for print materials is a good way to bring authority to your messaging.

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